How to use this guidelines document
The purpose of this guide is to help maintain the organizational visual identity throughout all brand materials and design. It provides the tone for internal and external communications to create a consistent image.
It explains how to use our logos, colours, typography, graphics and images in a consistent way.
|
Positioning
Sample statement that is typically larger to emphasis sentiment for the brand.
Description usually short in nature to support the above statement. Ea incididunt cupidatat voluptate exercitation inciddunt.
|
Colour Variations
This lockup is meant to offer you complete freedom on the right side to add any image or svg to express an idea or concept for the brand. This would be great for specific type treatments, icon lockups or logo sizing and spacing.
Consectetur dolore laboris eu laboris magna. Irure nulla Lorem enim occaecat aute officia nulla aliqua ut velit qui aliqua ex occaecat. Mollit duis do aliquip commodo.
Download All Logos
|
Logo Section
This could also be used for a logo icon or each individual logo variant. It is the most simplistic presentation of a graphic.
You could also use this for a section that is showing the logo sizing or clear space graphics. Use SVG wherever possible to ensure these are crisp at all screen sizes.
|
Logo Section
This could also be used for a logo icon or each individual logo variant. It is the most simplistic presentation of a graphic.
You could also use this for a section that is showing the logo sizing or clear space graphics. Use SVG wherever possible to ensure these are crisp at all screen sizes.
|
Colour Variations
This lockup is meant to offer you complete freedom on the right side to add any image or svg to express an idea or concept for the brand. This would be great for specific type treatments, icon lockups or logo sizing and spacing.
Consectetur dolore laboris eu laboris magna. Irure nulla Lorem enim occaecat aute officia nulla aliqua ut velit qui aliqua ex occaecat. Mollit duis do aliquip commodo.
|
Suggested Photography Style
Describe the type of photography used. This could include subject matter, lighting, colour schemes, focal points. etc.
Explain why it is being used.
Eu occaecat culpa reprehenderit fugiat pariatur proident officia qui qui. Excepteur esse proident mollit eu qui sunt culpa amet aliquip laboris labore eiusmod duis culpa excepteur. Nulla aliqua deserunt magna voluptate tempor nostrud eu. Consectetur proident sint eiusmod id qui cupidatat. Ullamco et anim sunt non consequat consequat deserunt quis nulla sit enim aute eu aute.
|
Colour Usage
Sample statement that is typically larger to emphasis colour usage for the brand
Description usually short in nature to support the above statement. Ea incididunt cupidatat voluptate exercitation inciddunt.
|
Colour Values
All the colours are intended to compliment one another and provide contrast, warmth and depth to the brand in a subtle and sophisticated way.
Pantone and CMYK values can be used when printing or physically producing materials. RGB and HEX values are intended for onscreen or digital uses.
Only full tints of the primary colours should be used on the logo. Lighter tints and shades of these colours can be used for backgrounds and graphics.
Hot pink
Custom Colour Name
Custom Colour Name
Custom Colour Name
Custom Colour Name
|
Colour Values
All the colours are intended to compliment one another and provide contrast, warmth and depth to the brand in a subtle and sophisticated way.
Pantone and CMYK values can be used when printing or physically producing materials. RGB and HEX values are intended for onscreen or digital uses.
Only full tints of the primary colours should be used on the logo. Lighter tints and shades of these colours can be used for backgrounds and graphics.
Custom Colour Name
Hex: #000000
Pantone: 000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 0
Custom Colour Name
Hex: #000000
Pantone: 000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 0
Custom Colour Name
Hex: #000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 0
Custom Colour Name
Hex: #000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 0
Custom Colour Name
Hex: #000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 0
|
Colour Name
Colour Name
Colour Name
Colour Name
Colour Name
Colour Name
|
Aa
Lora
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut
Download LoraAa
Source Sans Pro
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut
Download Source Sans Pro
|
Font Name
This is a description of the typeface that can be typically pulled from the font creator and adjusted to suite the brands needs. This is placeholder text and should be removed.
Exercitation occaecat et excepteur dolor reprehenderit velit aliquip reprehenderit.
Download HereAa
Aa
Bb
Cc
Dc
Ee
Ff
Gg
Hh
Ii
Jj
Kk
Ll
Mm
Nn
Oo
Pp
Rr
Ss
Tt
Uu
Vv
Ww
Xx
Yy
Zz
1 2 3 4 5 6 7 8 9 0
|
Font Name
This is a description of the typeface that can be typically pulled from the font creator and adjusted to suite the brands needs. This is placeholder text and should be removed.
Exercitation occaecat et excepteur dolor reprehenderit velit aliquip reprehenderit.
Download HereAa
Aa
Bb
Cc
Dc
Ee
Ff
Gg
Hh
Ii
Jj
Kk
Ll
Mm
Nn
Oo
Pp
Rr
Ss
Tt
Uu
Vv
Ww
Xx
Yy
Zz
1 2 3 4 5 6 7 8 9 0
|
How to Style
Typography
Lorem labore voluptate aliqua nulla cupidatat elit voluptate anim ullamco excepteur sint. Veniam ea quis non velit nisi anim.
Commodo cillum commodo cupidatat tempor minim eu exercitation ut culpa adipisicing nisi ex. Voluptate do ea adipisicing nulla magna commodo.
Intro Test Placeholder
Large heading typography for placement only
This is paragraph text Lorem labore voluptate aliqua nulla cupidatat elit voluptate anim ullamco excepteur sint. Veniam ea quis non velit nisi anim. Ullamco enim cillum ullamco consequat. Cupidatat duis commodo voluptate minim ipsum cillum. Ea cupidatat ipsum in sint magna laborum velit voluptate non sunt ut. Duis pariatur minim mollit id consequat laboris. Commodo cupidatat quis ex ut ut laborum irure aute voluptate eiusmod ipsum mollit non et. Mollit veniam quis sunt deserunt culpa sit minim nostrud.
|
|